ISSUES OF ASSESSING THE FINANCIAL PERFORMANCE OF GREEN ENTREPRENEURSHIP

Abstract

Assessments of the financial implications of green entrepreneurship receive much less attention in practice and academia community, than the actual outcomes. that contribute to business sustainable development as a result. Green entrepreneurship is mainly considered as a measure in terms of environmental protection and in this direction various evaluations are presented, numerous reports are presented by the organizations to the beneficiaries. However, the methods and approaches of financial evaluations of green entrepreneurship are still not completed, in the event that green behavior displayed by organizations can cause not only favorable environmental consequences, but also positive financial results. The article presents the approaches to improving the methodology of evaluating the financial efficiency of green entrepreneurship by the example of the industry of the Republic of Armenia, proposing financial and economic measurements of green behavior by organizations and financial evaluations of sustainable development based on them.