SOCIAL MEDIA MANAGEMENT OPPORTUNITIES IN BUSINESS ACTIVITY

Abstract

The findings of this research clearly demonstrate that social media has profound and multi-dimensional effects on business activity. By analyzing its impact across four main domains - Lifestyle, Job & Organizational Performance, Marketing & Consumer Behavior, and Productivity & Cultural Development - this study proves, that social media is not only a communication tool but a transformative force that reshapes modern life.

The conceptual model developed in this research highlights how these domains are interconnected and mutually reinforcing. Lifestyle changes influence job performance; organizational innovations affect consumer behavior; and cultural development shapes the way societies adopt and integrate social media. This cycle of influence validates the importance of managing social media as a holistic social phenomenon rather than as isolated effects.