SARGSYAN, A. THE ROLE OF DATA IN MARKETING DECISION-MAKING: CONTEMPORARY ANALYTICS AND A SIX-DIMENSIONAL FIT FRAMEWORK. Economics, Finance and Accounting , [S. l.], v. 3, n. 19, p. 79, 2026. DOI: 10.59503/29538009-2026.3.19-79. Disponível em: https://efa.am/index.php/efa/article/view/188. Acesso em: 25 oct. 2026.